Authorize Your Brand

Increase consumer confidence by letting your customers know you're a real, accountable business and adhere to our membership requirements.

The Honesty in Commerce community consists of honest merchants like you who are tired of fly-by-night websites taking consumers for a ride and creating distrust.

From Search to Buy

With hundreds of thousands of competing websites, consumers don't always know who's being up front and who isn't. Let them know you can be trusted.

Adhering to our standards and displaying the Honesty in Commerce Gold Shield can increase conversions by 32%.

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Keep Visitors On Your Site

Our "click to verify" mechanism doesn't open a popup, and doesn't take the user away from your website. See it in action below. Once you're a member, add the shield to your site with a single line of Javascript.